The primary market goal is avoiding or limiting microbial contamination, oxidation, degradation and, therefore, guaranteeing product safety, quality, and meeting the regulatory compositions. As the importance of clean label ingredients grows and the whole world is concerned about food safety concerns, the preservative market is evolving even more so with the growing demand of natural food preservatives.
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Market Drivers
1.Increasing Consumer Demand for Clean label and Natural products
Consumers are experiencing a big change in preference of natural and organic products with no synthetic additives. This is an increasing trend which has sparked the need for natural preservatives of foods and drinks which include vinegar, rosemary extracts and citrus oils. In the developed regions, health-conscious consumers are shunning products containing artificial preservatives such as BHA and BHT, and this is pressuring manufacturers to redesign their respective products with natural food preservatives.
- Strict Food Safety Policy and Shelf-Life Limits
The number of regulatory bodies with strict rules on the use of preservatives and declaring those rules on the labeling is growing worldwide, with organizations such as the FDA and EFSA being only the most well-known ones that force food manufacturers to use compliant and innovative solutions. Moreover, the growing globalization of food trade and e-commerce needs longer shelf life and stability of the products and generates increased demand in the high-tech of food preservation along the whole chain.
Type Segment Analysis: Natural Preservatives
The natural preservatives segment of the market has been experiencing healthy growth propelled by the rise in health consciousness and the demand of clean labels. Natural alternatives, such as salt, sugar, vinegar, plant extracts and essential oils are becoming popular because of their antioxidant and antimicrobial activity. Compared to chemicals, natural preservatives are environmentally preferred and have a vision of being safer. Innovation and adoption of packaged foods in favor of plant-based preservatives can be achieved due to the growing popularity of such products.
Application Segment Analysis: Food & Beverages
The food and beverage sector is the biggest user of preservatives in the world. Bakery, dairy, meat products, sauce, and ready-to-eat meals depend on preservatives to ensure good quality and safety. Preservatives to treat dairy products and meat products find a lot of demand since such products must be highly diversified. This segment is also further enhanced by the increase in convenience food consumption and the demand of longer shelf lives, which have been complemented by the introduction of the organic and functional food category of foods.
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Regional Analysis: North America and Europe
This is the case as the preservative market in North America and specifically, the U.S. and Canada is maturing and vibrant, driven by innovation in natural food preservatives and clean-label product development. A population that is active and alert regarding regulation and a rather high regulation levels have made this region a center of preserve investigation and launch of products.
In Europe, the preservative market is fueled by tough policies of strong sustainability and food safety regulation. Countries such as Germany, France and the UK are embracing the use of bio-based preservatives and stimulating the use of synthetic chemicals to be reduced. There is also an incursion of organic food in the European market with an increase in demand for natural antimicrobial preservatives.
Competitive Landscape and Industry Players
The global preservative market is highly competitive, and innovation driven. Key players are investing in R&D, sustainability, and acquisitions to expand their product portfolios and global footprint. Prominent industry participants include:
- Kerry Group plc
- Cargill, Incorporated
- BASF SE
- Corbion N.V.
- DSM Nutritional Products
- Archer Daniels Midland Company (ADM)
- Celanese Corporation
These companies are emphasizing the invention of natural and multi-functional preservatives, which will increase shelf life with preservation of product integrity. The fundamental strategies in place aiming at building captures on the emerging markets and consumer segments are strategic alliances, regulatory compliance as well as clean-label innovations.
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