Such machines are vital in the identification of the product along with brand communication, regulatory requirements, and consumer knowledge. The most important aim of such market is to provide fast, precise and cheaper labelling solutions that can suit changing packaging structures and materials.
The introduction and growth off automation and digital packaging technologies have led to an increased rate of growth in the labelling machines industry because of the value attached to its operations to efficiency and enhancement of the ability to track products.
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Market Drivers
1.Increasing need in automatization of packaging processes
With more industries moving towards automation of their production processes, use of labelling machines became an essential ingredient to efficiency in operations. Automated labelling systems set one free of the labor factor, they are more consistent and perform at a high speed. The food & beverage industry requires automatic labelling machines more than ever before since there has been an increased consumption of packaged beverages and food products all over the world.
- Tight Labeling Requirements and Traceability Requirements
International food standards on product information and their traceability have grown stringent, particularly in the pharmaceutical and consumer products sectors. This has driven the application of high level labelling systems that guarantee proper monitoring of products and adherence to regulations. One of the factors that are enhancing the relevance of labelling machines in high security packaging settings is their capability of connecting to code and serialization system.
Product Type Segment Analysis: Front and Back Labelling Machines
Front and back labelling machines are highly applied to the packaging sector where the products may need dual application of labels on the flat or oval expenditure. These machines provide accurate labeling and flexibility in the high speed production lines. It could be said that the segment is experiencing growth as it is flexible in different types of containers and is combined with conveyors and inspection systems. Americans already embraced the use of cosmetics and personal care packaging in packaging due to the entry of the second side of label automation in the cosmetics and personal care segment.
Technology Segment Analysis: Pressure-Sensitive (Self-Adhesive) Labelling
Pressure-sensitive labelling machines are the market leaders because of its use convenience, fast installation process and applicability with various label types, shapes and materials. These machines use the pre-glued labels and do not need heat or the solvents thus they are one of the widely used in various industries. Increased use of self-adhesive labelling equipment in production packaging clean line is gaining speed as firms want to rely on environmentally friendly and waste-cutting solutions.
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Regional Analysis: North America and Europe
North America is the largest market of labelling machines because it has well-developed packaging industry, use of intelligent automation, and key food, beverage and pharma producers. High-speed pressure sensitive labellers on bottled drinks and over-the-counter drugs are much sought after in the U.S. and Canada.
The other region of the world that has taken significant EU regulations to heart, and is therefore making investments in label accuracy, serialization and tamper-evidence technologies is Europe. The markets are driven by Germany, Italy and France which have been innovative in producing packaging material that protects the environment and food production that have the main aim of capitalizing on exports.
Competitive Landscape and Industry Players
The world labelling machines industry is very competitive and innovative. The companies are concentrated on the development of modular machines that run on the Internet of Things and establishing strategic partnerships with providers of solutions in packaging.
The market leaders are:
- Krones AG
- Sidel Group
- ProMach Inc.
- Fuji Seal International, Inc.
- HERMA GmbH
- Weiler Labeling Systems
- Videojet Technologies, Inc.
These firms are boosting the portfolio with the help of smart labelling automation, fast-changeover systems and flexible labelling systems. The expansion plans involve venturing to emerging economies and providing retrofits on the older machinery by integrating modern software and sensors.
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